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Museums / Hoogeveen

Drenthe · History

Museum Hoogeveen (Michielreclame)

At Buitenvaart in Hoogeveen, collector Michiel Luchtenberg has furnished 14 old-fashioned shops filled with advertising signs, sweet dispensers and neon signs.

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Fourteen shops from the past

Michiel Luchtenberg turned his collection into a museum of 14 old-fashioned shops. He continues to look for things from such shops: cocoa tins, cigar tins, coffee tins, tea tins, advertising signs, sweet dispensers, neon signs and other advertising objects.

Tours by appointment

The museum opens by appointment only and receives no more than eight visitors at a time. The tour lasts about an hour and includes coffee or tea with a biscuit. Anyone who donates an object to the museum does not have to pay admission.

Sources: museum website

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