HomeMuseum Magazine
English
Our museum guide is growing. Information is being added and checked by museums. Submit additional information
Museums / Amsterdam

North Holland · Culture & daily life

Heineken Experience: a brand tells its brewing story

The Heineken Experience in Amsterdam is an interactive brand presentation in a former brewery. The route covers the brewing process and Heineken, with a tasting as part of what is offered.

Plan your visit ↗

Looking at a company story

Here the brand is both the subject and the storyteller. Notice how the route combines technology, history and brand experience, without taking a commercial presentation for an independent overview of beer culture.

Through the route at your own pace

What is offered includes a self-paced tour within a booked time slot. Interactive elements can take more time than just reading; allow for this when planning.

Tasting at the end

A tasting is part of the experience described. Check which options come with your chosen ticket and plan the rest of your day to suit your own preferences.

Before you go

The Experience has a minimum age of eighteen. Book the right time slot and check last admission and any different holiday hours.

Sources

This information has been compiled from public sources. Not everything has been confirmed by the museum itself; please check opening hours and prices on the museum's website.

  1. Heineken Experience — source 1
  2. Heineken Experience — source 2
  3. Heineken Experience — source 3
  4. Heineken Experience — source 4
  5. Heineken Experience — source 5

Is something incorrect or missing? Let the editorial team know →

Sections

Museum mapDiscover museumsHomeMuseum storiesThe art of lookingWorld & objectBehind the scenesWhat’s on